AI implications on Marketing and Analytics

In his annual letter to shareholders, Jeff Bezos wrote:

Big trends are not that hard to spot (they get talked and written about a lot), but they can be strangely hard for large organizations to embrace. We’re in the middle of an obvious one right now: machine learning and artificial intelligence.

We’re probably not yet in the middle. We’re just getting started in shaping up the next industrial revolution with AI. This post is a deep dive into the why and the how Analytics and Marketing SaaS products will use AI.

Continue reading

The Modern SaaS Stack and the Unexploited Amount of Data

SaaS products represent the building blocks of a huge part of today’s B2B technologies. The ability to understand the impact of new consumer-facing technologies it’s more important than ever. This brings a lot of new challenges also for people who are not directly involved in software. This post is a walkthrough in how startups use Modern SaaS Stack (Marketing/Support/Sales) along with their journeys from day-0. How they adjust their product/marketing strategies based on new technologies. How they measure (or don’t measure) the impact of those technologies on their customers’ experiences.

Continue reading

Emails as Extensions of Product Interfaces

For years emails was seen as a way to deliver messages. Today the line between products and emails is blurring. We are now seeing a silent shift in this approach where emails are not just a medium to deliver valuable information but a way to extend product (core in some cases) functionalities and give users a secondary way to interact with products.

A few notables startups started as Email-First products. Product Hunt started as an email group, Groupon, Craiglist and Angelist started as email lists,  TimeHope was a simple email reminder of where you checked in on Foursquare a year ago, Sunrise – eventually acquired by Microsoft – was a simple email digest of your appointments.

Continue reading

Introducing The PlainFlow Digested Week

The PlainFlow Digested Week is a crowdsource email newsletter that goes to all the PlainFlow subscribers. You can contribute to this email by submitting useful links in this public Github repo. Every Monday morning 9 am PST we will review and approve your pull requests aiming to send the email to your inbox by 10 am PST.

A few days ago we published this introductory post to explain what we intend to do with our Blog.
Over the next few months – while we’ll be working hard on building the technology behind PlainFlow – we will start creating a few new Open Projects.

Continue reading