AI implications on Marketing and Analytics

In his annual letter to shareholders, Jeff Bezos wrote:

Big trends are not that hard to spot (they get talked and written about a lot), but they can be strangely hard for large organizations to embrace. We’re in the middle of an obvious one right now: machine learning and artificial intelligence.

We’re probably not yet in the middle. We’re just getting started in shaping up the next industrial revolution with AI. This post is a deep dive into the why and the how Analytics and Marketing SaaS products will use Artificial Intelligence (AI).

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The Modern SaaS Stack and the Unexploited Amount of Data

This post appeared on Hacker News, join the discussion here.

SaaS products represent the building blocks of a huge part of today’s B2B technologies. The ability to understand the impact of new consumer-facing technologies it’s more important than ever. This brings a lot of new challenges also for people who are not directly involved in software. This post is a walkthrough in how startups use Modern SaaS Stack (Marketing/Support/Sales) along with their journeys from day-0. How they adjust their product/marketing strategies based on new technologies. How they measure (or don’t measure) the impact of those technologies on their customers’ experiences.

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Emails as Extensions of Product Interfaces

For years emails was seen as a way to deliver messages. Today the line between products and emails is blurring. We are now seeing a silent shift in this approach where emails are not just a medium to deliver valuable information but a way to extend product (core in some cases) functionalities and give users a secondary way to interact with products.

A few notables startups started as Email-First products. Product Hunt started as an email group, Groupon, Craiglist and Angelist started as email lists,  TimeHope was a simple email reminder of where you checked in on Foursquare a year ago, Sunrise – eventually acquired by Microsoft – was a simple email digest of your appointments.

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Introducing The PlainFlow Digested Week

The PlainFlow Digested Week is a crowdsource email newsletter that goes to all the PlainFlow subscribers. You can contribute to this email by submitting useful links in this public Github repo. Every Monday morning 9 am PST we will review and approve your pull requests aiming to send the email to your inbox by 10 am PST.

A few days ago we published this introductory post to explain what we intend to do with our Blog.
Over the next few months – while we’ll be working hard on building the technology behind PlainFlow – we will start creating a few new Open Projects.

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