A few weeks ago Alex sent me an email, asking if I wanted to write something for the ConversionXL blog. I said yes.
Here’s the Email:
The other emails were about the “content”, this one was about the “form”.
I thought I’d publish something to explain what are our principles when writing down new articles and how looks like our workflow.
Best known as one of America’s most astonishing contemporary novelists, Sir Vonnegut was also a celebrated commencement. In 1995—at the University of Chicago, he said to students:
Still, being a journalist influenced me as a novelist. I mean, a lot of critics think I’m stupid because my sentences are so simple and my method is so direct: they think these are defects. No. The point is to write as much as you know as quickly as possible.
In today’s world where we are all fighting for people’s time, the ability to say in simple words all you have to say is vital. When writing a new post, most of our efforts go into stripping every sentence to its cleanest components.
We avoid difficult words. We prefer short words over long words. Same rules apply to sentences.
We always start writing on Hemingway Editor. It helps you simplify your prose.