- What is MadKudu?
- How to use it in Plainflow’s workflow?
- How to integrate with MadKudu?
- Usecases with MadKudu
What is MadKudu?
MadKudu applies machine learning algorithms to your customer data to identify the users most likely to purchase based on app behavior, demographic data, title, industry category, company size, and much more.
How to use MadKudu in Plainflow’s workflow?
When configuring the MadKudu action you’ll need to define a specific profile property. MadKudu will use that property to score the
customer-fit and to lookup other predictive information.
The possible values for the
|low||The identified leads are not qualified for your type of business|
|medium||MadKudu recommends to contact these users within |
|good||MadKudu recommends to contact these users within |
|very good||MadKudu recommends to contact these users within |
👉 See here the full Madkudu documentation for customer-fit.
|string||First name of the person|
|string||Last name of the the person|
|string||The domain associated with this email address|
|boolean||true if the email is identified as a student email|
|boolean||true if the email is identified as a spam email|
|boolean||true if the email is identified as a personal (or disposable) email address (e.g. gmail.com)|
|array||How close is this customer from your ideal customer profile?|
|array||An array of signals explaining the customer_fit segment|
You can use MadKudu’s score to improve the way your customer journeys are designed and reach out to reach out to your users exactly when they’re ready to buy your product or to hear from you.
How to integrate with MadKudu
If you are already a MadKudu customer on the MadKudu Pro plan, you have access to the the MadKudu API.
- Go to the MadKudu integrations pannel and copy the secret API key
- Go to the Plainflow’s integrations pannel
- Paste 📋 the secret MadKudu API key and you will be authorized to use the MadKudu actions at any step of your workflow
If you’re not using MadKudu
Plainflow don’t send the data to Madkudu. If you’re not using MadKudu you need to send your customer data to Madkudu.
There are several ways to start sending them your customer data, you can check them out here.
Usecases with MadKudu
Plainflow gives you the flexibility and call a MadKudu API exactly when you need it.
Here are some use cases:
- Create opportunities in your CRM by de-anonymizing your incoming web traffic with Clearbit Reveal
- Score a customer-fit after user asked for demo request
More details on MadKudu here.
Not using Plainflow yet? Get your free account here. 👈