Add logic with Statements πŸ”€

With statements you can branch your workflows according to conditional criteria, add delays between two or more steps, make variations with A/B splits, track multiple goals, and more.

πŸ’‘ Statements give you the flexibility to build and control your customer journey from start to finish and everything in between.

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Statements available

StatementsDescriptionLink
IFIf statements allow you to branch the logic of your workflow according to a certain condition, which can be evaluated as true or false.Link
A/B SplitAn A/B split randomly splits users into two groups. You can perform a different set of actions on these two variations.Link
DelayDelay can put your actions on hold for a certain amount of time.Link
GoalGoals are checkpoints you can position anywhere in your workflow. When a user pass through an established goal, Plainflow counts a new goal reached.Link

How to configure an IF statement

Pick up the if statement from the right panel and configure the if conditions in the rule editor that will pops-up on the left.

πŸ“š You can use the exact same rule conditions that you use to segment your customer base in the Segments’ area.

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How to configure an A/B split

An A/B split randomly splits users into two groups. You can perform a different set of actions on these two variations.

πŸ“š The perfect use cases is when you want to have your users taking different paths and see which one actually works best.

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How to configure a delay

Delay can put your actions on hold for a certain amount of time (minutes, days, hours and months).

πŸ“š The perfect usecase is when you want to wait for a fix amount of time before taking an action (enrich profile or send an email).

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How to configure a goal

Goals are checkpoints you can position anywhere in your workflow. When a user pass through an established goal, Plainflow counts a new goal reached.

πŸ“š You can have multiple goals in a single workflow.

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